The other visuals in the video include the app’s interface, graphics showing multiple returns, and winners celebrating. The video abruptly ends at the 14-second mark, with the rest of it being a black screen with arrow prompts to download the app. A male voice that follows, recorded over visuals of him apparently speaking to the camera, promises monetary returns from the app. One of the videos with Mr. Ambani has been viewed almost 113,000 times on Facebook after it was uploaded on July 12, 2024. The DAU reviewed three videos in Hindi, each embedded in a Facebook post.
The video framing alternates between a medium shot and a medium close-up, with Ambani’s face, especially his mouth, being clearly visible in both. The voice sounds rushed and there is no change in the tone or pitch. The voice attributed to Ambani bears similarity to his natural voice, however, in between sentences a peculiar sound can be heard, which seems to mimic the natural human breathing sound.
Nita Ambani’s Video
- They added that the audio track is used as an input for any lip-sync model that’s why the inconsistencies in the lip-sync were picked up by their tool around those specific moments.
- An image of Mr. Ambani with a representation of the app is visible as an inset in the backdrop of the manipulated video but it’s not present in the original video.
- The video is being shared on Facebook without any caption.
- In this video, Anant Ambani talks about his ‘Radha Krishna Temple Elephant Welfare Trust’ and the elephant rescues carried out by the trust.
- The account which posted the video uses the name of former Brazilian footballer Rodrigo Taddei and carries his photo as the display picture.
We also checked the video on ElevenLabs’ detector which concluded, “Very likely. On carefully analysing the viral clip, we noticed the watermark of Business Today on the top left corner of the screen. A Google keyword search for “Avi game” and “Anant Ambani” did not yield any credible results about any such game launched by the industrialist. Out of that, we have approximately expats. He could be heard saying, “We started the wildlife rescue centre building at the peak of COVID…We’ve created a jungle of 600 acres. Even a child can play because the game is very simple.
Furthermore, we analysed the video using the AI detection tool Hive Moderation, which determined that the audio is likely AI-generated with a confidence score of 99 per cent. After watching the complete video, we found no instance of Anant Ambani announcing any gaming app. With chicken road game download, you get a lightweight chicken road app optimized for most devices. The Deepfakes Analysis Unit (DAU) analysed the video and found it to be manipulated with synthetic audio.
Anant Ambani Rescues Chicken During Padyatra, Shows His Deep Love for Animals
Will the ‘rescued’ caged hens by Shri Anant Ambani ji be used to feed carnivorous animals in his Vantara wildlife center in Jamnagar? How did they think saving chickens was a good idea—especially when he owns Vantara a private zoo where non-veg is served!! Anant Ambani is son of one of the richest people in the world, has great financial & political powerBut his PR team is pathetic. He then asked his staff to pay the owner double for these chickens. He reportedly stopped the van in the wee hours after learning that it was transporting chickens for consumption.
The Chicken Road Game is delivered through established digital platforms that operate within India’s existing guidelines for mobile applications. The game is accessible https://chickenroadapp.in/ for free on supported platforms, with optional ad-supported modes and cosmetic enhancements offered through in-app systems. Chicken Road Game has been released with a mobile-first approach, optimised for Android devices commonly used across India. The game, designed around a simple premise of navigating a chicken across busy roads and obstacle-filled environments, is now accessible through select digital platforms catering to mobile-first audiences. The Chicken Road Game has debuted in India, aligning with the rapid rise of mobile-first, casual gaming experiences in the country’s expanding digital entertainment market. Their remarks about the presence of a sequence of A.I.-generated landscape images toward the end of the video corroborated our own observations on the same.
BOOM found that the video is a deepfake and has been created using an AI-generated voice clone of Anant Ambani.
For a country where over 80% of gamers use budget or mid-range smartphones, that’s a huge plus. The other clips could be traced to this interview of his to a television channel, which does not mention any app, and his pre-wedding celebrations. They added that they have blocked the user who broke their “terms of use” while generating the audio from their platform.
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The game’s technical requirements remain minimal, allowing smooth operation even on entry-level smartphones and in areas with limited bandwidth. Notably, the game has attracted users beyond traditional metro hubs, showing strong performance in semi-urban regions. “We believe gaming should be a safe space for everyone,” said the developer’s representative. Data is cheap, phones are faster, and casual games are what most people want — something lightweight, fun, and stress-relieving. It’s this shared frustration and laughter that’s made it more than a game — it’s become a tiny cultural moment. If you think about it, Chicken Road hits a nerve that’s very specific to how Indian gamers play.
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We shared the same with our partner GetRealLabs, co-founded by Dr. Hany Farid and his team, they specialise in digital forensics and A.I. Players who treat it like a skill game—tracking patterns, calculating risk-to-reward ratios—consistently outperform. In the other video featuring Mr. Ambani, he seems to be speaking to the camera. The video of Mrs. Ambani seems like an interview to a press crew waiting outside a venue. A cluster of other microphones bearing logos resembling those of leading Indian television channels are also visible in the video.
For the other two videos, the tool gave a high probability of the audio track being real, which could be because there was background noise in both the videos and that can impact the results from a tool. The visuals of the dubious app, bundles of money, and the people celebrating could not be found in any of the original videos. An image of Mr. Ambani with a representation of the app is visible as an inset in the backdrop of the manipulated video but it’s not present in the original video. The tool determined that the audio was AI-generated with a 99 per cent confidence score, while the video remained original. The video, shared by a Facebook user, ends with Kohli’s audio urging people to immediately download the app using the link in the post.
We found that both these videos are deepfakes and are being shared to mislead viewers.
- “We believe gaming should be a safe space for everyone,” said the developer’s representative.
- Anant Ambani’s ‘Padyatra’ from Jamnagar to Dwarka The journey, spanning approximately 141 kilometres, is chicken road 2 game expected to take 12 days, with Anant walking 15 to 20 kilometres daily.
- During his sacred padyatra from Jamnagar to Dwarka Anant encountered a poultry van transporting chickens.
- On March 28, he began his padyatra from Jamnagar to Dwarka, a journey spanning approximately 141 kilometers.
The team said that there is evidence suggesting that the video contains synthetic, A.I.-generated material. The Deepfakes Analysis Unit (DAU) analysed the video and found it to be manipulated with A.I.-generated audio. While we were confident that synthetic audio had been used in the three videos, we wanted to get an expert view on one of Mr. Ambani’s videos in which his lip-sync seemed convincing. To get an expert analysis on the audio tracks in the videos we escalated the videos to ElevenLabs, a company specialising in voice A.I.
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The rescue of chicken during his padyatra, say people in the know, is part of his well known love for animals. The animal rescue and rehabilitation centre that is home to many animals was established by Reliance Industries along with the Reliance Foundation. “That’s why we’ve made it a priority to provide clean, ad-minimized gameplay while putting the player in control.”
Titles that can be played without prior experience or extended learning curves now represent a significant share of downloads across app marketplaces. India’s gaming landscape has shifted dramatically toward hyper-casual experiences over the last five years. A tap-based control system designed for short bursts of gameplay. With smartphone penetration surpassing 750 million users and data costs remaining among the lowest globally, the Indian market is increasingly attractive for lightweight, instantly accessible gaming formats.
We also analysed the audio using DeepFake-O-Meter, where six detectors found it likely to be AI-generated, with scores ranging from 65.3 per cent to 100 per cent. The Chicken Road Game, a mobile-based casual title, has officially entered the Indian gaming space. He then instructed his team to compensate the owner and rescue all the caged birds. He asked his team to ensure the safety of the other chickens and even compensated the owner to free them. In the viral video, he can be seen holding a hen in front of a large cage containing multiple birds. Anant Ambani’s ‘Padyatra’ from Jamnagar to Dwarka The journey, spanning approximately 141 kilometres, is expected to take 12 days, with Anant walking 15 to 20 kilometres daily.
We also ran the audio clip of Ambani’s statement through Itisaar, a deepfake detection tool developed by IIT-Jodhpur, that estimated the voice to be fake. This part has been lifted from the original video and can be seen in the viral clip with a fake audio of Ambani overlaid on it. In the 16-second clip, Anant Ambani is purportedly talking about a reward that Indians can avail by downloading his gaming app. BOOM found that the claims are false and the video has been created using an AI-generated voice clone of Ambani.
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The overall analysis concluded that the video contained AI-generated or deepfake content with 99.8 per cent certainty. In this video, Anant Ambani talks about his ‘Radha Krishna Temple Elephant Welfare Trust’ and the elephant rescues carried out by the trust. We noticed several discrepancies in the video, including lip movements that didn’t sync with the audio, unclear words and the use of uncommon Hindi terms. The video also shows the app being endorsed by cricketer Virat Kohli and actor Hrithik Roshan.